Toddrickallen got a glimpse inside the brand spanking new Bloomingdale’s inside the glitzy Santa Monica Place at their pre-opening event on Thursday night. Needless to say the look of the store is ultra fab. I was surprised to see a frozen yogurt/coffee shop on the top floor. The name of the shop is Forty Carrots and, it was explained to me, is a house brand for Bloomie’s (just in case you’re stricken with a sweet tooth while shopping for David Yurman). They were certainly doing a brisk business handing out samples…
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Thanks for reading!
-T
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