We knew it was coming, just not where… until now. East coast purveyors of “ice custard happiness” Rita’s has finally landed its locale in Santa Monica. With locations peppered throughout California and the US, their latest will be located at 2307 Main Street, interestingly positioned equidistant between Rawvolution and Urth Caffé. (Hopefully) look for a late July opening. Read more at: ritas.