Recently, popular Bay-Area purveyor of coffee, Philz Coffee announced that it was intending to ride the Silicon Beach wave right into the heart of Santa Monica.  And now we know where:  Signs have gone up on the brand new building at 525 Santa Monica Blvd. (between 5th and 6th, north side of the street) announcing the impending arrival.  Promising “Rock Star Talent”, you can read more about the passionate coffee company here.