Regardless what you think about his political views, Co-CEO of Whole Foods, John Mackey has had a powerful influence on the way we eat.  Passionate about organic food, philanthropy, and animal welfare, he took a small vegetarian market he started in 1978 and built it into an empire spanning two continents.  Well now’s your chance to hear his ideas on free market economics personally.  On Thursday January 24th, he will be signing copies of his new book Conscious Capitalism at the Pasadena Whole Foods at 465 S. Arroyo Parkway from 4pm until 6pm.

Update:  The kind people managing this event asked me to pass on that the book signing is actually from 4pm until 5pm and a portion of the sales from the book will go to a good cause:  Whole Foods Market’s Arroyo store has pledged to donate $1 to Whole Planet Foundation for every book sold.  Read more about their work here: wholeplanetfoundation.