It’Sugar Throws Open Its Doors In SM…

Back in February, I told you about the impending arrival of a new novelty and candy emporium to the space at 1427 Third St. Promenade in Downtown Santa Monica.  After an extensive and lengthy renovation of the storefront, It’Sugar is now open.  With over 70 locations worldwide, It’Sugar delivers a wild ride through the world of confection with such TV gag products as Sweddy Balls, Colon Blow, and sacchariferous versions of edible intimate apparel as well as classic and retro candies that you can read more about here. 

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