A prominent window display at 8360 Melrose in West Hollywood proclaims the impending triumphant arrival of Sweet Jesus, a Toronto-based ice cream chain.  While cheekily-named, Sweet Jesus’ website makes it clear that they don’t want to “offer commentary on anyone’s religion”, but rather deliver “pimped out” soft serve ice cream cones with lofty heights and creative add-ons.  They also do cakes, shakes, and frappés  as well.  Sweet Jesus has locations across Canada, and one other US location on the East Coast.  I’m predicting that Sweet Jesus and Paul Smith‘s nearby notorious pink wall will be a social media match made in heaven…