The antioxidant-packed goji berry is having its moment right now. Not since kale have we seen anything in the vegetable kingdom become so au courant. And now they’ve even gotten a namesake shop: Goji Juice + Vitamins opened this week at 408 Wilshire Blvd. in Santa Monica. Check out their menu of “organic, fresh squeezed juices and smoothies, healthy food, supplements, and more” here. 
Signs recently went up in the papered-over window of the space that used to house Jewels by Kurt at 408 Wilshire Blvd. announcing a brand-new venture is taking over, Goji Juice + Vitamins. Can’t seem to find much out there yet on this place, but the window announcement promises a menu of “organic, fresh squeezed juices and smoothies, healthy food, supplements, and more.” As always, I’ll keep watching…
Added bonus for dedicated readers: Normally I take great pains to make sure there are no traces of me in my photos, but by carefully studying the admittedly grainy photo taken late last night, you can tell that apparently I raise my left little finger while photographing…
Toddrickallen 