After I posted yesterday about the impending opening of yet another health food restaurant at 1705 Ocean Ave. in Santa Monica, I could almost hear people collectively rolling their eyes. But there’s a lot more buzz to this story… I quickly heard from sources that I wasn’t in possession of all the facts. Turns out, eLOVate isn’t going to be some run-of-the-mill kale and quinoa joint, already so ubiquitous in Santa Monica. Rather, eLOVate will be the flagship restaurant for TV personality, cookbook author, and personal chef-to-the-stars Roberto Martin. Probably most famous for cooking for Ellen DeGeneres and Portia de Rossi, the passionate vegan chef is best known for American comfort food designed to please carnivores. And while no menu has been announced, glancing at his cookbook, I think we might expect such things as: southern fried chick’n; mac and cheese; tofu crab cakes; and chick’n and mole tamales. They’re shooting for a spring opening, but until then, read more about Chef Roberto’s vision in this Ecorazzi article.