Nearby to the upcoming Joan’s on Third and eLOVate, I just noticed the plywood with a conditional use permit posted on it announcing the impending arrival of a new 245 seat indoor/outdoor restaurant in the new development at 1755 Ocean Ave. in Santa Monica. The applicant listed is as “Santa Monica Eats LLC”, but if you track down the ABC application, it reveals that the new restaurant will be Herringbone, which I’m assuming will be a sister restaurant to the Herringbone at the Mondrian in West Hollywood. Not much news out there on an opening date and they’ve only recently posted job listings, but I’ll keep watching. In the mean time, check out Chef Brian Malarkey’s “Fish Meats Field” concept menu and read more about the company here.
After I posted yesterday about the impending opening of yet another health food restaurant at 1705 Ocean Ave. in Santa Monica, I could almost hear people collectively rolling their eyes. But there’s a lot more buzz to this story… I quickly heard from sources that I wasn’t in possession of all the facts. Turns out, eLOVate isn’t going to be some run-of-the-mill kale and quinoa joint, already so ubiquitous in Santa Monica. Rather, eLOVate will be the flagship restaurant for TV personality, cookbook author, and personal chef-to-the-stars Roberto Martin. Probably most famous for cooking for Ellen DeGeneres and Portia de Rossi, the passionate vegan chef is best known for American comfort food designed to please carnivores. And while no menu has been announced, glancing at his cookbook, I think we might expect such things as: southern fried chick’n; mac and cheese; tofu crab cakes; and chick’n and mole tamales. They’re shooting for a spring opening, but until then, read more about Chef Roberto’s vision in this Ecorazzi article.
Looks like a brand spankin’ new venture, eLOVate, is coming soon to 1705 Ocean Ave. Suite 111 (but actually the space faces Olympic equidistant between the new Starbucks and upcoming and highly anticipated Joan’s on Third) in Santa Monica. Not much information on eLOVate out there yet, except an ABC application that you can check out here. Judging by the window display, I’m guessing the new restaurant will serve some manner of healthy food. They’re promising a Spring opening, but I’ll keep my eye on it.