Yet Another CBTL Gone…

The story that has garnered the most interest on this blog recently has been the disappearance of neighborhood coffee shops, and in particular, the mass extinction of SoCal’s beloved The Coffee Bean & Tea Leaf.  Thank you to all the readers who sent me news that the CBTL at 9th and Wilshire in Santa Monica has now also succumbed.  There is still one extant Coffee Bean in the Third St. Promenade, and I went in today to have a look.  The lack of customers, and low inventory of food left me wondering what its future may be…  What’s going on?  I’m not certain, but perhaps there’s a clue here.

7 thoughts on “Yet Another CBTL Gone…

    • That is the original CBTL location, but at the rate Jollibee are going, I wouldn’t be surprised if they murder that one too…

  1. I don’t understand what Jollibee are thinking. Granted the lockdowns have been brutal on revenue but SoCal is the home market for CBTL. Why close so many iconic locations? Will their $100 million investment all go to Asian market expansions? So sad.

    • Prior to the acquisition, Asia and Middle East were the biggest expansion markets for them (I remember reading that CBTL does really well in the Middle East, and a friend in Singapore posted images of her new CBTL and I was extremely jealous – they had giant swings in the store for customers).

  2. I found these other articles on CBTL:
    https://www.vice.com/en_us/article/mb8884/jollibee-buys-struggling-coffee-bean-and-tea-leaf-chain-continues-its-world-takeover
    https://business.inquirer.net/279656/jollibee-completes-takeover-of-us-firm-coffee-bean-and-tea-leaf
    Apparently, it’s been losing money for a while (even before Covid19). When a company is acquired, it’s not all that surprising that the buyer reduces loss as much as possible in order to “turn things around.” Hopefully the Coffee Bean co-located with the SM Krispy Kreme will remain operational.

  3. Jollibee’s also owns Smashburger, and the only one in LA I knew was on Venice near Sony … and it’s gone.
    Is this a thing about leases? The two locations near Westwood/CC that disappeared, the rumors have been that the leases were up. One immediately flipped to Starbucks.

    • So I actually got a very nice reply from CBTL customer relations after asking about this and they said they will continue to evaluate their portfolio of company owned stores in CA and AZ over the next three months, and that more stores may be closed during that period… So not exactly uplifting but no sign that they are packing up shop in the US altogether at least. And the franchises like in Nevada and Hawai’i are not affected I guess.

Leave a Reply to Liz Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s