The space at 9465 S Santa Monica Blvd., set squarely in a notoriously tricky stretch of The Golden Triangle for restaurants, has seen its share of eateries come and go. The latest to go? It was back December of last year that I told you about the new pressed juice joint, Organica, that had recently opened. Unfortunately, they didn’t make it a year. A reader was quick to point out that they have now vacated the address. I’ll keep watching to see what other brave contenders may attempt the space…
They should never have opened in this location as there were already 2 juice shops on the same street, a block a couple of blocks away. Also, the cheapest juice was $10. That’s expensive. Many businesses that open in Beverly Hills think everyone in the area is wealthy, and that they can charge excessive prices, but that’s not the case. A lot of people that go to beverage shops and restaurants in this area are tourists, retail workers, and office workers that don’t have $10-15 to spend on a juice. You can get them for half of that at Whole Foods a few blocks away.