There’s cheery pink window paper up at 9637 S Santa Monica Blvd in Beverly Hills announcing the arrival of a new baked goods store. The location was (I believe) previously a psychic shop and sits right next door to the erstwhile Sprinkles. The new tenant, Sweet E’s Bake Shop, was founded in 2009 by Erica “Sweet E” Tucker right here in LA in 2009 and has since expanded to an “established bakery serving Los Angeles clients, and an e-commerce site delivering delicious treats like cookies, cakesicles, and more across the United States”. Check out their list of Los Angeles’ fave bakes here.