Tag Archives: Fitoor

Fitoor (Finally) Opens In Santa Monica On…

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inally)Ever since I first told you about an exciting new Indian concept moving into the old Herringbone space at 1755 Ocean Ave Ste 103 in Santa Monica, I have been peppered with questions about an opening date.  I have it on good authority that Fitoor will soft open with “limited seating” on Monday, December 9th.  With another location in San Jose, Fitoor (Hindi for ‘Passion’) is the highly anticipated restaurant from the tech people behind San Fransisco’s buzzy Rooh.  Read my original story here for more information. 

Fitoor Bringing Much-Lauded Indian Fare From San Francisco To Santa Monica

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I happened to notice a new ABC application on the front of the cavernous space most recently occupied by Herringbone at 1755 Ocean Ave Ste 103 in Santa Monica.  Fitoor is the name listed, and while not much comes up in a general search, two names on the application give us a clue as to what’s coming.  Those names are Anupama and Vikram Bhambri, who are none other than the co-founders of San Francisco’s splashy and much-lauded “Indian-inspired restaurant and cocktail bar” ROOH.   Apparently, they are in the middle of a recently announced expansion in the Bay Area.  They are expanding using different restaurant names but there is a Fitoor Indian Grill & Lounge coming to San Jose that EaterSF describes as an “opulent restaurant with live music and DJs”.  This is indeed exciting news for Santa Monica…