It was back in 2015 when I first told you about the buzzy arrival of Swedish pizza to the Santa Monica food scene. Reds Pizza has made a valiant four-year run of it at 707 Pico Blvd., but sadly it appears that they have thrown in the towel. I’m not quite sure when it happened, but the storefront is boarded over. There’s no clear indication of what may take over the space, but I’ll keep watching.
Could Swedish pizza be the next big thing? Thanks to a tip from a reader, I checked out the space that used to house Perfect Blend juice bar at 707 Pico Blvd. in Santa Monica, next to Samohi. Sure enough, a sign in the window announces that the storefront will soon be inhabited by Reds: A Swedish Pizza & Burger House. What the heck is Swedish pizza? Turns out, Swedish pizza is simply a pie, developed by immigrants to Sweden, with unusual and iconoclastic combinations and toppings such as béarnaise sauce, filet mignon, or banana and curry. Reds appears to be the offshoot of Cutter’s Pizza in Tarzana. Check out their Facebook page, or edify yourself and astonish your friends with your impressive knowledge of the history of Swedish pizza from their website here.