Pura Vida Miami Coming To Century City

A new, healthy lifestyle choice is landing on the first floor of the Westfield Century City Shopping Center. Plywood is up announcing the arrival of Pura Vida Miami. With 57 locations, including 5 in California, Pura Vida Miami is a stylish “premier wellness and lifestyle brand” with a chic and breezy vibe that focuses on high-quality ingredients and sustainability.

Pura Vida Miami Coming To Beverly Hills?

A reader has done some detective work and believes he has uncovered that Florida health and wellness brand Pura Vida Miami is moving into the former home of The Farm of Beverly Hills, at 439 N Beverly Dr.  While I cannot absolutely confirm this, the recent window paper, which doesn’t name the new business, does contain the phrases “Another Day in Paradise”, “Health is Happiness”, and “From Miami with Love”.  These phrases point to Pura Vida‘s mission statement on their website.  What Now Los Angeles also has this story about a Malibu location.  If true, these would be the first West Coast outposts for the healthy eatery.

(Thanks MC!)