In the very center of Santa Monica Place is a small, unassuming kiosk that, until last September, used to be the home of Santa Monica’s branch of Ugo Cafe. Now window covering is informing us that something called SMiZE Cream is moving in. And what exactly is SMiZE Cream? Apparently, it is a “Super premium ice cream w/ a hidden, yummy SMiZE Surprize” launched by none other than TV personality and model Tyra Banks. (SMiZE = “smile with your eyes”) Definately an interesting development for Downtown Santa Monica…
Sadly, I fear many businesses, and restaurants in particular, will not outlast the current COVID crisis. I’ve been reporting on multiple closures across The Westside. Yet another appears to be the beloved Italian coffee bar Ugo Cafe, set on the first floor of Santa Monica Place. If you’re missing their proprietary coffee or pastries, they still have two other locations.
For many restaurateurs and businesspeople, opening a new food spot in Santa Monica can be a nightmare. Red tape and delays make the process a long, dragged out affair. (Am I right Lemonade, Creams & Dreams? And Caffe Primo… we feel your pain.) But for some magical reason known only to the god of multinational coffee chains, a new Starbucks can open in days in the notoriously challenging city. It was only back in mid-October that I told you about a new branch of the ubiquitous coffee purveyor being built on the ground floor of Santa Monica Place near Bloomingdale’s. One month and a half later, Starbucks is open and probably giving Ugo Café a run for its money.
You could be forgiven for not noticing that The Beach’s preeminent shopping complex, Santa Monica Place did not have a branch of a large chain coffee shop. There has always been an outpost of the Italianesque mini-chain Ugo Café, and a now departed Groundwork made a valiant effort, but the big name ubiquitous coffee joints have been kept out… until now. Construction is underway on a free-standing brand spanking new Starbucks on the ground floor, near CB2, directly beneath the upcoming Arclight Cinemas.
Only in Santa Monica does one require a remodel after being open less than a year… Anywho, it looks like Ugo Cafe, the fresh Italian eatery on the ground floor of Santa Monica Place is currently closed for a re-do. According to the wallpaper, they’ll be reopening on May 13th, with what well may be a slightly expanded menu. If you’re dying for a panini or gelato, you can still visit their Culver City locations. http://www.cafeugo.com/