I’ve long reported on the redevelopment of The Gallery, at 1325 Third St. Promenade in Downtown Santa Monica. What was formerly a fusty old collection of nondescript eateries has been transforming into a destination with some big names attached. You already know about Dialogue, and Voltaggio STRFSH, and recently you’ve been reading about Sumo Dog and Azulé Taqueria. And now add one more to the list. The Promenade-facing, second floor space is the future home of Paperboy. Paperboy appears to be the creation of Jeremy Fall (Nighthawk: Breakfast Bar), that in partnership with United Talent Agency, will deliver “a new innovative take on the classic pizza joint“.
Ever since I first told you about the new project from the Voltaggio Brothers, that was coming to The Gallery at 1315 3rd Street Promenade, a great many of you have been anxiously checking for details. (Eater filled in the gaps.) Well… cue the stampede: Voltaggio STRFSHis now open as of two days ago. Currently, they are only open for lunch, but they plan on dinner service soon. The concept? You start with a choice of swordfish or salmon. Then choose a rub, a smear, and toppings before it all lands on a toasted potato roll. Or pick one of their already designed sandwiches. An ABC license is posted, so libations are on the way. You’re welcome.