Forma Restaurant And Cheese Bar Shoots For A February Opening On Montana…

Back in April, I told you about a new Italian restaurant taking over the 17th St. Cafe/Jack’s on Montana/On Montana space at 1610 Montana Ave. in Santa Monica.  Brought to you by the people behind Pecorino in Brentwood, at the time, it was reported to me that the new eatery was to be called Formaggio.  We have since learned that the name had been shortened to Forma.  Originally I was told that they were hoping for a September opening, but this being Santa Monica and all, restaurants seldom make their projected opening dates.  But we do know that Forma Restaurant and Cheese Bar is shooting for a February opening as indicated by the announcement that was recently placed on the plywood covering the space.  I’ll keep checking…

Update:  Forma is now open.


Jack’s On Montana To Replace 17th St. Cafe In Santa Monica

What’s the skinny on the new signs and ownership change at the 17th St. Cafe at 1610 Montana Ave. in Santa Monica?  After opening and developing the cafe for 14 years, owner Jack Srebnik sold it in 2003.  Since then, however, the reviews of the Montana Ave. institution have been, well let’s just say less than stellar.  So it appears that Jack is back.  He’s buying it back from the current owners under the auspices of his partnership in Beverly Bagels Inc.  Rather than trying to reconstitute the tainted 17th St. Cafe brand, he is changing the name to Jack’s on Montana.  Expect a menu of brunch, salads, and sandwiches similar to the one that made the cafe a popular breakfast and lunch spot with locals for years.