Tag Archives: Herringbone

Fitoor (Finally) Opens In Santa Monica On…

Posted on by
Reply

inally)Ever since I first told you about an exciting new Indian concept moving into the old Herringbone space at 1755 Ocean Ave Ste 103 in Santa Monica, I have been peppered with questions about an opening date.  I have it on good authority that Fitoor will soft open with “limited seating” on Monday, December 9th.  With another location in San Jose, Fitoor (Hindi for ‘Passion’) is the highly anticipated restaurant from the tech people behind San Fransisco’s buzzy Rooh.  Read my original story here for more information. 

Fitoor Bringing Much-Lauded Indian Fare From San Francisco To Santa Monica

Posted on by
1

I happened to notice a new ABC application on the front of the cavernous space most recently occupied by Herringbone at 1755 Ocean Ave Ste 103 in Santa Monica.  Fitoor is the name listed, and while not much comes up in a general search, two names on the application give us a clue as to what’s coming.  Those names are Anupama and Vikram Bhambri, who are none other than the co-founders of San Francisco’s splashy and much-lauded “Indian-inspired restaurant and cocktail bar” ROOH.   Apparently, they are in the middle of a recently announced expansion in the Bay Area.  They are expanding using different restaurant names but there is a Fitoor Indian Grill & Lounge coming to San Jose that EaterSF describes as an “opulent restaurant with live music and DJs”.  This is indeed exciting news for Santa Monica… 

Herringbone Coming Soon To Santa Monica

Posted on by
Reply

Nearby to the upcoming Joan’s on Third and eLOVate, I just noticed the plywood with a conditional use permit posted on it announcing the impending arrival of a new 245 seat indoor/outdoor restaurant in the new development at 1755 Ocean Ave. in Santa Monica.  The applicant listed is as “Santa Monica Eats LLC”, but if you track down the ABC application, it reveals that the new restaurant will be Herringbone, which I’m assuming will be a sister restaurant to the Herringbone at the Mondrian in West Hollywood.  Not much news out there on an opening date and they’ve only recently posted job listings, but I’ll keep watching.  In the mean time, check out Chef Brian Malarkey’s  “Fish Meats Field” concept menu and read more about the company here. 

smeats1

smeats2