This is one of those stories that mystifies me. For some reason, a whole lot of you have been tracking this story since I first told you about it back in July of last year. To all those people needing answers, this news is for you: La Ong has opened their doors this week at 9632 S Santa Monica Blvd. Expect a solid Thai menu with such favorites as papaya salad, crab fried rice, and green curry all served in a sleek modern and airy space.
I recently noticed paper covering the windows at 9632 S Santa Monica Blvd. You may recall that this space was most recently inhabited by a branch of Danish lifestyle brand Joe & The Juice. It looks like Joe has moved on and something called La Ong is moving in. I don’t have any information on La Ong, except that “Thai cuisine” will be on offer.
International lifestyle brand Joe & The Juice continues its inexorable conquest of the hip juice scene in LA. First came news back in April that a location was landing on Melrose. Then I noticed window paper in Beverly Hills. And recently, yet more window paper has popped up on the corner spot of San Vicente and Montana in Brentwood, right next to Alfred Coffee at 11906 San Vicente Blvd., announcing the Danish company’s impending arrival. When will the “hunky guys” start pouring? We’ll have to watch and see…
I recently noticed the papered-over windows on the space at 9632 S. Santa Monica Blvd. in Beverly Hills, just to the right of Le Pain Quotidien, announcing yet another juice store arriving soon… Except, it isn’t just another juice store. It’s an outpost of übercool international lifestyle/juice brand Joe & The Juice. Hailing from Denmark, the brand is apparently known for hiring hunky guys and promoting “bro culture” (at least according to Business Insider, and trust me, you’re gonna want to read this article).