Amirah Kassem is a superstar of confectionary creations, most notably, her legendary explosion cake. And now it looks like LA will get a chance to sample the legendary baked treat. Window paper is up on the spot that used to be the home of Sugarfina, at 9495 S Santa Monica Blvd, announcing that Ms. Kassem is planning on bringing a branch of her famed New York bakery Flour Shop to the good people of Beverly Hills.
If you follow this blog, then you know what a tricky market S. Santa Monica Blvd. is in the Golden Triangle of Beverly Hills. Courageous contenders routinely come and go. The latest to go? It appears that high-end candy shop Sugarfina has pulled up stakes at their 9495 S. Santa Monica Blvd. location leaving a gaping cavity on the glittery street.
There has been a lot of news generated by the upscale The Point development that recently opened in rapidly developing El Segundo. Most of the restaurant and food announcements arrived late last year. But it looks like one addition to the food scene has only recently come about. Confectionary magic makers Sugarfina is expanding its mini candy empire with a new boutique in The Point. It looks like they’re aiming for an October opening date so South Bay sweet tooths will simply have to wait until then.