Van Leeuwen, who started out in 2008 in New York as a food truck, is turning into an empire with locations on both coasts. Paper is up the windows of the kiosk (that was previously Lil’ Simmzy’s) in the center of El Segundo’s The Point informing us that they are about to land an outpost of the popular purveyor of frozen treats. On offer? Artisan ice creams, vegan ice creams, sundaes, vegan chocolate chip cookies, and shakes.
If you follow this blog, you know how competitive the food scene in El Segundo is. Case in point: Once popular Mexican restaurant La Sirena Grill has closed up shop at 710-D Allied Way as the hungry aerospace crowds have moved on to Apollo Landing and The Point. I’ll keep watching to see what develops.
Signs recently went up on a space in The Point, on the corner of Rosecrans and Sepulveda in El Segundo, announcing that a branch of “modern organic Mexican” chain Tocaya Organica is continuing its unrelenting expansion. Not sure of an opening date yet. According to their website, they’re also opening locations soon in Westwood, Century City, Hollywood, San Diego, Scottsdale, and Chicago.
Is competition in the food scene getting too stiff in the El Segundo area? New multi-use complexes are popping up right and left. There’s the developing Elevon project, Apollo Landing, and Manhattan Village is getting a much-needed redo. But there are signs that things are wearing thin. Many empty spaces still sit in the newish The Point. And older shopping centers are beginning to bleed tenants. Plaza El Segundo has had a number of vacant storefronts for a while. Recently, customized burger joint The Counter pulled up stakes there. Courageous expanding Indian restaurant chain Samosa House has settled in and is giving it a go, making this their fifth location. We wish them the best of luck.
I recently came across ‘now hiring’ notices posted on the papered-over windows of the erstwhile ShopHouse locations at 1401 3rd St. Promenade in Santa Monica and at 1059 Broxton Ave. in Westwood. The notices announce that both locations will be brand spanking new branches of Korean food chain Bibibop Asian Grill, headquartered in Columbus Ohio. According to LABJ, they intend on taking over all the old ShopHouse locations, including The Point in El Segundo, and West Hollywood’s branch as well.
It looks like the juice empire Pressed Juicery is continuing to expand. A branch is about to throw open its doors in the center of The Point, on the corner of Rosecrans and Sepulveda in El Segundo. They are shooting for an opening this weekend, but couldn’t absolutely guarantee it.
There has been a lot of news generated by the upscale The Point development that recently opened in rapidly developing El Segundo. Most of the restaurant and food announcements arrived late last year. But it looks like one addition to the food scene has only recently come about. Confectionary magic makers Sugarfina is expanding its mini candy empire with a new boutique in The Point. It looks like they’re aiming for an October opening date so South Bay sweet tooths will simply have to wait until then.