I love a good teaser campaign… We can tell that a new cafe and bakery is on the way to 2024 Broadway in Santa Monica because of the prominent banner and window display. They just neglected to tell us the name of the new spot, so I guess we’ll have to wait and see what it will be called. Apparently we can expect breakfast, lunch, European pastries and cakes.
The diminutive space at 725 Broadway in Santa Monica has seen its share of tenants, the most recent being an açaí bowl spot that closed over a year ago. Window covering is informing us that a new venture called Los Tarascos is moving in. The windows promise taco tuesdays and daily hand made tortillas.
I’ve been carefully watching the branch of international Italian brand Obica at 606 Broadway in Downtown Santa Monica. Recently, the restaurant went silent, and the shades have been pulled down. A sign on the door promises a renovation, new management, and a new concept… all by February 10th. But things look a bit dodgy: While I was checking for progress, a self-identified former employee approached me and told me that the staff were unceremoniously sacked with no promise of rehire. His assumption is that Obica Mozzarella Bar is permanently gone. A cursory glance inside the front door reveals that nothing has been touched and no work has commenced. I’ll keep watching but we’ve seen this kind of thing before…
The diminutive space at 725 Broadway is hard pressed to keep a tenant. In the distant past it was Bowl of Heaven, followed by Enso Tea/Acai. But the acai craze is beginning to look a little tired lately, and Enso has vacated the location. I’ll keep watching the troubled spot to see what may develop.