What’s Going On At Obica In Santa Monica?

I’ve been carefully watching the branch of international Italian brand Obica at 606 Broadway in Downtown Santa Monica.  Recently, the restaurant went silent, and the shades have been pulled down.  A sign on the door promises a renovation, new management, and a new concept…  all by February 10th.  But things look a bit dodgy:  While I was checking for progress, a self-identified former employee approached me and told me that the staff were unceremoniously sacked with no promise of rehire.  His assumption is that Obica Mozzarella Bar is permanently gone.  A cursory glance inside the front door reveals that nothing has been touched and no work has commenced. I’ll keep watching but we’ve seen this kind of thing before…

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Jamba Juice Gets Swallowed Up In Century City

We’ve known for a couple of weeks now that Danny Meyer’s wildly popular N.Y.-based Shake Shack was coming to the Westfield Century City Shopping Center.  But apparently, the burger stand will be bigger than originally thought.  The first plywood went up over the space on the second deck that housed Solstice Sunglasses.  But recently, the plywood has crept closer to Obica, swallowing up the mall’s outlet of smoothie chain Jamba Juice in the process.  No word on Shake Shack’s opening date, but I’ll keep watching.

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Obica Century City’s Unlimited Pizza Party Tonight!

Tonight (Wednesday, March 11th), at 7pm, Obica in the Century City Shopping Center is hosting a Giropizza Party.  What exactly does that mean?  For $30 (beverage and tax not included), you well get a slice of every pizza that rolls out of the oven until you cry for mercy.  Choices will include classic pizzas, as well as freshly invented varieties and dessert pizzas as well.  But you will need to call and make a reservation as space will be limited.  Call (310) 566-2452 just as fast as your fingers can dial to secure your spot.

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