Purveyors of “authentic Chinese food” Northern Cafe continue their expansion. A new branch has appeared almost overnight at 700A S. Allied Way in El Segundo. Hopefully they’ll have better luck with the space, which has previously been a Mediterranean eatery, an Indian restaurant, and a branch of burger joint The Counter.
Well that didn’t take long… It was only back in January when I told you about short-lived Samosa House’s disappearance from the back development of Plaza El Segundo, on the corner of Rosecrans and Sepulveda in El Segundo. Now another courageous restaurant is giving the tricky location a go. It looks like rapidly expanding healthy Mediterranean eatery Soom Soom Fresh Mediterranean is moving in. They appear to be living up to their mission to bring falafel, shawarma, and hummus “across Los Angeles and beyond”.
Update: I heard from a company rep who told me they’re shooting for an April opening.
With competition in El Segundo/Manhattan Beach stiff, the restaurant scene in the back development of Plaza El Segundo is fighting for life. In 2017, an outpost of Samosa House took over The Counter space at the front of the mall. But now, it appears, they have given up the ghost as evidenced by the papered-over windows. That leaves only three eateries left, including an increasingly isolated Veggie Grill.
Is competition in the food scene getting too stiff in the El Segundo area? New multi-use complexes are popping up right and left. There’s the developing Elevon project, Apollo Landing, and Manhattan Village is getting a much-needed redo. But there are signs that things are wearing thin. Many empty spaces still sit in the newish The Point. And older shopping centers are beginning to bleed tenants. Plaza El Segundo has had a number of vacant storefronts for a while. Recently, customized burger joint The Counter pulled up stakes there. Courageous expanding Indian restaurant chain Samosa House has settled in and is giving it a go, making this their fifth location. We wish them the best of luck.