Ace of Cakes star Duff Goldman is spreading his signature brand of confectionary good news to El Segundo. Window paper is up on a space in the back development of Plaza El Segundo (730F S. Allied Way) announcing that a branch of Duff’s Cake Mix is on the way. And what is Duff’s Cake Mix? According to their website, they are a “do-it-yourself cake and cupcake decorating studio” for parties of one to twelve, as well as for classes, hosting corporate events, and other special occasions.
The El Segundo restaurant scene continues its volatile ride… It appears that OG Plaza El Segundo eatery Sammy’s Woodfired Pizza & Grill has quit its space at 780 S Sepulveda Blvd. I had thought maybe they were remodeling, but the place is gutted and the signs have come down. It looks like something new is coming because the construction is fast and furious. I’ll keep watching to see what develops.
Well that didn’t take long… It was only back in January when I told you about short-lived Samosa House’s disappearance from the back development of Plaza El Segundo, on the corner of Rosecrans and Sepulveda in El Segundo. Now another courageous restaurant is giving the tricky location a go. It looks like rapidly expanding healthy Mediterranean eatery Soom Soom Fresh Mediterranean is moving in. They appear to be living up to their mission to bring falafel, shawarma, and hummus “across Los Angeles and beyond”.
Update: I heard from a company rep who told me they’re shooting for an April opening.
With competition in El Segundo/Manhattan Beach stiff, the restaurant scene in the back development of Plaza El Segundo is fighting for life. In 2017, an outpost of Samosa House took over The Counter space at the front of the mall. But now, it appears, they have given up the ghost as evidenced by the papered-over windows. That leaves only three eateries left, including an increasingly isolated Veggie Grill.
Is competition in the food scene getting too stiff in the El Segundo area? New multi-use complexes are popping up right and left. There’s the developing Elevon project, Apollo Landing, and Manhattan Village is getting a much-needed redo. But there are signs that things are wearing thin. Many empty spaces still sit in the newish The Point. And older shopping centers are beginning to bleed tenants. Plaza El Segundo has had a number of vacant storefronts for a while. Recently, customized burger joint The Counter pulled up stakes there. Courageous expanding Indian restaurant chain Samosa House has settled in and is giving it a go, making this their fifth location. We wish them the best of luck.
It appears that Sweet XO, the yogurt, bakery, and gift store that opened a little over a year ago has closed its doors at 3700B Allied Way in Plaza El Segundo, next to The Counter. While the reviews praised their astonishing array of treats like “xogurt” with 175 different toppings, desserts, cupcakes, and candies, it just didn’t prove enough. And if you suddenly find that existence has lost all meaning without their promise of “Life Fulfilled”, you can track down three other locations scattered across SoCal here.