Santa Monica is finally getting an outpost of übercool international lifestyle/juice brand Joe & The Juice, albeit in a curious location. Their signature window paper is up on the free-standing building in the Whole Foods complex on the corner of Pico and Cloverfield. Hailing from Denmark, the chain of coffee and juice bars has locations across Europe, Asia and North America, and has a mission to promote a “contemporary educational platform for how to prepare all people of our movement for a healthy life filled with aspiration and meaning”… as well as coffee.




















